The Very Good Candle Co.

The Very Good Candle Company is an environmentally conscious brand based in Amsterdam, producing non-toxic, plant-based candles. The packaging design focused on reflecting the brand’s natural ethos, using clean, eco-friendly forms and materials.

Instead of conventional candle packaging, the design was made to double as a decorative object, inspired by the semi-circle architecture of the flagship store. The label shape echoes this curve, creating a sense of calm and simplicity.

The logotype subtly nods to an eco-lifestyle, while the overall design highlights the purity of the ingredients and the handcrafted nature of each candle.